Looka Review

Artificial intelligence has been around for quite some time now, and multiple tasks have become easier to execute. A few examples include writing, transcribing, editing, and even logo generation, which will be the main topic of this Looka review. You could even say that this platform has sort of removed the need for graphic designers since it can do the job by itself.

Additionally, if you are looking into Looka because you need a logo for your business, you might also need an AI writing assistant such as Writesonic. This assistant could help you with your website development by writing blogs and applying SEO. Moreover, if you also like to upload short clips or videos promoting yourself, a video editor like Pictory could come in handy to show off your brand-new logo in a video.

That said, if you want to grab the attention of other people, make a strong first impression, and have a solid foundation of your brand identity, a high-quality logo is a must. This is why the Looka brand name generator is a great choice. This platform will help you create a top-notch logo with the help of artificial intelligence.

Verdict at a glance: Looka AI is an application that can be used in various fields, including enterprises, sports teams, and bands. This platform provides a non-templated approach to creating logos with thousands of different symbols, fonts, colors, and layouts. Hence, offering quite unique outputs, whereas a lot of different applications are not able to do so. However, Looka’s logo design can be bland from time to time since all of the “ingredients” they use to create it are repetitive and are not directly generated by AI.

What is Looka?

Before rebranding, the Looka logo maker was previously known as Logojoy. The company decided to change the name because the platform started providing a full brand design package that small businesses could use to design an eye-catching look - and the brand wanted it to reflect that. As a result, the name Looka was chosen.

This application is an AI-powered graphic design platform that lets you create your whole identity from scratch, starting with your logo. One of the most important things that needs to be mentioned in this Looka review is their Brand Kit, which is meant to generate marketing materials like business cards, social posts, letterheads, posters, and more.

That said, we will dive deeper into this topic when we get to the pros section, and this was just a short introduction for you. It’s also crucial not to mistake one thing: the Looka logo maker is not limited to being used only by companies. It’s designed for a much wider audience than this. A few examples are bands, sports and gaming teams, among others.

It’s also important to note that Looka AI uses machine learning (ML), which is an evolving branch of computational algorithms that are designed to emulate human intelligence by learning from the surrounding environment^[1].

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Looka Review: PROS

After a brief Looka review, I believe it’s time to explore this platform's positive traits. This will help frame the application, see where it performs the best, and understand why people choose it.

Your Personal Graphics Designer

As mentioned at the beginning of this Looka review, the application has sort of removed the need for graphical designers. However, don’t get me wrong - as cool as it would be if AI-powered software could output the same results as a professional, at least for the time being, there are no platforms that could fully replace real, skilled people.

Looka’s logo design definitely doesn’t surpass graphical designers' work. That is because this application was not created with the intent to take the job away from them but rather to provide new startups or entrepreneurs with a budget option. Using Looka logo maker will probably cost less and make the overall process a lot shorter.

That said, this application gives you everything you need to launch your brand and look great from day one. A few examples are crisp, high-resolution PNG and JPG logo files.

Furthermore, if you need a high-quality image that can easily be resized to different scales without becoming fuzzy or distorted, no matter how large or small you make it, Looka’s logo maker offers SVG and EPS.

Put simply, the application provides scalable vector graphics and encapsulated postscripts, which are vector graphic drawing files. These formats are highly recommended when preparing images for publication^[2] due to their flexibility and ability to maintain quality even after modifications.

In this Looka review, it’s also important to mention that once you make a payment for the rights to the logo, you are free to edit and update it as often as you like through the editor. The application lets you modify everything except the company name. However, there is an option to contact their support and request this change, but you won’t be able to do it manually.

Additionally, if you are wondering if you will need to pay any extra fees for using the Looka logo design, it’s worth noting that once you make the initial payment, it will be royalty-free. Moreover, one last important disclaimer is that as the legal owner of your brand mark, you have full copyright of your design as a whole, but not the individual elements.

That said, if you require a legally binding trademark and want to prevent others from using your brand image, it’s recommended to contact the copyright/trademark office in your country.

Beginner-Friendly Interface

The user interface is another positive trait that we will examine in this Looka review. As mentioned above, since the application is mostly designed for start-up companies, entrepreneurs, and beginners, it’s only natural that the platform’s navigation is made accordingly.

What makes Looka logo maker stand out from a lot of other services is that it uses a non-templated approach with thousands of various kinds of symbols, fonts, colors, and layouts. On the other hand, the majority of competitors use different software models and methods, resulting in generic and non-unique outputs.

Looka’s developers call the combination of each of these 4 inputs “ingredients”, which allows the platform's AI-powered software to generate endless designs. However, it’s crucial to note that, for example, the symbols are not generated by AI on the spot, and they are taken from the library, so there is a chance that someone could have a really similar logo to yours.

That said, we will touch on this topic a bit later. That said, Looka AI uses machine learning to apply design principles around color contrast, visual hierarchy, font pairings, and stacked text, among other things. In a nutshell, compared to many different applications, this one is truly capable of providing a unique logo.

Another thing to mention in this Looka review is that this platform performs most of the heavy lifting in creating graphic design and idea generation, but you also have a lot of creative control in choosing your favorite result and editing it until you’re satisfied with the output. Hence, highlighting the fact why this application is great for both beginners and advanced users.

Furthermore, if you have any questions or need assistance in figuring out how to use something, or troubleshooting the software, there are multiple ways to contact Looka’s customer support.

The first method is via live chat, but there are a few things to keep in mind. The customer support works every day of the week between 9 AM - 5 PM GMT-5 (that’s EST if you live in North America), and their fastest response times are between 10 AM - 4 PM. Moreover, the same applies to phone calls and email tickets.

Nonetheless, as Looka states, the easiest and quickest way to receive help is to send them a message through their support chat. You can open a conversation with customer support by clicking the little blue button in the right corner of the website.

The last thing to mention in this Looka review regarding its interface is that if you miss the customer support working hours, keep in mind that they also have plenty of tutorials and articles that have a high probability of answering your questions.

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Marketing Material to Grow Your Business

Now let's give Looka a review on its star tool called “Brand Kit”, which I briefly touched upon at the beginning of this article. This feature gives users access to 300+ branded templates generated using your logo, brand colors, fonts, and photos, with whom you can create a beautiful marketing campaign and grow your business.

It will usually take about 10 seconds to generate a category, for example, social media posts. If you update your logo or brand preferences, the designs will also automatically regenerate to reflect the changes. You can also enter such information like what is your website, phone number, etc., and it’ll be automatically added.

That said, since we are on the topic of customization, the Brand Kits editor will provide you with tools that allow you to change photos, text, colors, backgrounds, symbols, and more - and it automatically saves any design you create, so it’s easy to go back to them if needed.

I believe that it’s also worth mentioning what exactly the Brand Kit includes. A few examples of what you would receive with this tool are business cards, email signatures, posters, flyers, websites, social profiles and posts, among a lot of other things.

Additionally, to edit a logo or anything else, you will need to click on the design you want to customize, which will open in a new tab. This window is where you can perform any changes and export or download your designs.

Furthermore, the Brand Kit also includes a Social Media Kit where Looka reviews your needs and provides you with 100+ perfectly-sized social media templates and designs made for YouTube, X, Facebook, Instagram, LinkedIn, and Etsy. Looking great across different platforms is important since this could be the first place where someone gets to find out about your brand.

Moreover, after Looka reviews your needs, it accordingly customizes your social media templates with your logo, brand colors, and industry-specific photos. I believe it’s also important to know that for this tool, you can also use Brand Kit Editor to change any details you might not like.

Now, let’s quickly run through how the Looka Brand Kit works. Naturally, the whole process starts with the logo since it’s the foundation of your brand identity, the thing that displays what you do and who you are. Therefore, to begin, you will need to either upload your own logo or create a new one by utilizing Looka’s AI.

The next step is to bring your brand to life. By importing your logo colors into the Brand Kit, Looka reviews it and sets you up with complementary fonts and patterns. After that, you can proceed to make any necessary changes with its editor, which makes it easy to transform templates into marketing materials. Lastly, download the designs in multiple formats.

Business Name Generator

This last tool on our pros list, as suggested in the chapter name, will prove especially useful for people who could use assistance in coming up with a business name. This feature is capable of generating tons of different options you can choose from in just a few seconds. A great name, no matter if it's for a team or a business, should help you stand out.

Looka is capable of generating names in the following ways:

• Traditional names - the name is tied to your industry, so they’re a good choice if you want a more literal business name that describes you.
• Invented names - the name is more likely to be innovative and edgy. Simply put, they’re one-word names that tend to be easier to trademark.
• Compound names - the name will be more descriptive and modern, which are more likely to be popular in the tech field.
• Multiword names - the name will be two descriptive words separated by a space or an “&” sign.

You can also filter the output by selecting its length (character count) and get ideas for related terms right under the search bar.

Furthermore, using this tool is pretty straightforward. All you have to do is enter at least one or more keywords into the search bar, which will have “Start typing a keyword or industry” written inside of it. You will then be presented with many different options to choose from.

Additionally, after you find a name, you can click on it, and Looka will check for you if the domain is available, as well as an alternative domain if, for example, an address with “.com” is taken. It’s also recommended to perform a direct Google search to see if there are any potential conflicts, and if you want to take an extra step, this application even links to the US Trademark Office.

If you are wondering how Looka checks if the domain is available, it pulls from major domain providers to see if the social handles are available, including alternatives, such as those with appended prefixes and suffixes.

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Looka Review: CONS

Since we have reviewed Looka's positive side, it’s time to examine its disadvantages. Nonetheless, I believe you will agree with me when you finish reading the chapter that this platform doesn’t have any major drawbacks, and it’s probably a matter of time before these minor inconveniences are gone.

Limited Customization

One of the things that has to be highlighted in this Looka review is the application's ability to generate high-quality logos with remarkable speed and specially designed features that make it an excellent marketing tool. However, it does have one drawback: a lack of customization options.

When it comes to creativity, Looka’s brand name generator definitely does not surpass a professional graphic designer, who might take longer and cost more, but on the other hand, provides a very creative, truly one-of-a-kind logo.

The reason is that the application is currently only able to retrieve the “ingredients” from its library that a lot of people already use. Nonetheless, don’t take me wrong, it doesn’t mean every logo looks the same, it’s quite the opposite since there are thousands of emblems, colors, or fonts, meaning that there are many different variations that could be generated.

That said, Looka, at least for the time being, is not able to output something that would have each of the details specifically created by AI, and until it can do so, I don’t think it will be anywhere on par with a high-quality graphic designer.

Additionally, in Looka reviews, some users also complain about there being a lack of tools for customizing the logo, which is why this platform is better suited for entrepreneurs, start-ups, bands or gaming teams rather than big companies.

Lastly, if you are considering creating a website and plan on uploading regular blog posts and need help with SEO optimization and writing, remember the Writesonic application mentioned at the beginning of this Looka review. Moreover, if you need help generating or editing videos, Pictory is also a great platform to try out.

Looka Pricing

One of the last topics to discuss is Looka price and see what benefits each plan offers. Hence, let’s take a look at Looka’s pricing:

• Basic - $20 one-time payment;
• Premium - $65 one-time payment;
• Brand Kit - $96/annual;
• Brand Kit Web - $129/annual.

As you can probably already see, this service does not include free plans. However, you will be able to try out the application and create as many logos as you’d like without being charged.

Now, even though Looka’s price for the Basic subscription seems tempting, it’s important to know one thing before jumping the gun and purchasing it. As you probably already understand, the payment is a one-time, which might seem great at first glance, but on the other hand, all you receive is a low-res PNG logo file with a colored background, and that’s it.

It would be worth taking advantage of Looka’s pricing and purchasing the Basic plan if you need inspiration to show to a graphic designer or share with business partners or team members as a proof of concept.

Furthermore, if you only require a logo with multiple high-resolution file types, including PNG, EPS, SVG, and PDF, the Premium subscription might be the way to go. Looka’s price for this payment might be a bit higher, but it’s important to note that you also receive unlimited post-purchase changes, full ownership, and multiple color variations.

Then you also have the Brand Kit, which is a bit different from the previous options we’ve just discussed as it’s in the form of a recurring subscription. This plan is great for people who aren’t tech-savvy or just don’t want to spend hours creating documents they need from scratch.

A Brand Kit subscription gives you instant access to 300+ design templates created using your logo, brand colors, fonts, stock photos and content relevant to your industry. For example, if you wanted to have a business card, you’d need to make it in a graphic design program yourself, whereas with this plan, everything would be made ready for you.

The last Looka pricing to check out is Brand Kit Web. This subscription is almost identical to the regular Brand Kit plan, but it does have an additional service, which is hinted at in its name. You get an AI-generated website made using your logo, fast and secure hosting, and a drag-and-drop editor, to name a few.

How to Use Looka?

We have covered a lot of different topics, including Looka’s pricing and all of its features. However, I believe that knowing the steps on how to use this application and how to sign up is equally important. That said, below, you will find a short guide on how to do both.

How to Sign Up on Looka?

First, it’s important to note that you are not required to sign up on Looka if you only want to try out its services and see how well they perform. Nonetheless, if you want to purchase a subscription and download the logo, you will need to register, which you can do by following these steps:

Step 1: Locate the “Sign Up” button on the top right corner of Looka’s homepage and click it.

Step 2: The next step is to register via the following options:

• X;
• Facebook;
• Google.

Another way to do so is to enter your full name, email, and password.

You are not required to verify the email itself, therefore, after you enter all of the requested information, you should be able to proceed with generating the logo or purchasing the subscription.

How to Use Looka’s Logo Generator?

In this Looka review it’s also important to show what are the steps for creating your very first logo. The process itself is very simple especially seeing that the majority of the work is done by AI. That said, here are the steps that you should follow in order to create your logo:

Step 1: The process begins by choosing the industry, which will help Looka get an overall sense of how your logo should look. It will also help the AI to pick fonts, colors, and icons, among other things, that would match the theme of your chosen options.

Step 2: After Looka reviews your selected industry it will provide you with a wide array of logos that the AI will use as an inspiration. You can also pick as many as you want.

Step 3: The next step is to pick some colors that you would like to display on your generated output. However, keep in mind that you can select up to 3 different options.

Step 4: Next, you will need to type your name, which you would like to be displayed on the logo and the slogan, of course, if you have one.

Step 5: The last step is to pick out some symbols from the provided options or press on the “I want to pick my own symbols” and search for something that you like manually.

After you finish all of these steps, Looka will let you choose from a wide selection of different logos, which you can also customize to fit your needs.

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Conclusions

If you are looking for a one-stop shop that could provide you with 300+ templates for various usages like letterheads, business cards, posters, and invoices, among others, you probably realized in this Looka review that this application could be a great choice for you. However, it’s important to highlight that you can also utilize it to create just a simple logo for your team without the need to go all out.

Additionally, if you ever find yourself needing a high-quality AI writing assistant who could write blog posts for your website, remember that there is a great application called Writesonic. Moreover, if you need a great video generator or editor platform that could create clips for you just from prompts or add subtitles to your footage, Pictory is great for these tasks.

That said, if you are still contemplating if Looka’s pricing fits your needs and budget, let me remind you that you can try it out completely for free and you are not even required to make an account in order to generate a logo. Therefore, don’t be afraid to give it a shot, as it doesn’t even cost you a penny, and who knows, this might be the best application you have used.

The content published on this website is not aimed to give any kind of financial, investment, trading, or any other form of advice. BitDegree.org does not endorse or suggest you to buy or use any kind of AI tool. Before making financial investment decisions, do consult your financial advisor.

Scientific References

1. I. E. Naqa., M. J. Murphy.: 'What Is Machine Learning?';

2. J. B. Procter., G. M. Carstairs., B. Soares., et al.: 'Alignment of Biological Sequences with Jalview'.