Pictory.ai Review

Let me begin this Pictory.ai review with a fun fact: the octopus that you see in the logo has a name - Pickford. As the developers themselves state, they chose this eight-limbed mollusk to represent their company because octopuses are multitalented. This makes these creatures perfect for representing the Pictory AI app, which is a one-stop shop providing everything you need to create high-quality videos.

That said, if you are interested in making clips but don’t have the knowledge or time to learn, this Pictory.ai review will be a great find for you. In addition, if you were planning to hire a videographer to help you film a video, I recommend trying out this application first. Pictory’s AI pricing is much friendlier to the wallet and is a great budget option.

Furthermore, you can also utilize applications like Writesonic or Jasper to help you create your scripts. These platforms are high-quality writing assistants, both of which provide free trials, so you would have a great opportunity to see what it’s like when you utilize two different software that are some of the best in their fields.

Verdict at a glance: Pictory.ai is one of the best AI video generators and editors you can find on the market. The application provides an extensive selection of features. A few examples are script-to-video, image-to-video, blog-to-video, and AI music video generators. Using this platform doesn’t require any particular skills, but if you are looking for a Pictory AI mobile application the developers have not released one just yet. That said, the whole layout of the tools can require some time to get the hang of since it’s a bit cluttered.

What is Pictory.ai?

Pictory.ai is a platform that utilizes generative artificial intelligence (GAI) to generate or edit videos. GAI tools are possible due to the massive amount of data (text and images) that is publicly available through the internet^[1]. At the same time, these AI-powered applications contribute to the data by generating new ones, which will be used to train future models.

Additionally, the software uses stock footage to create videos based on your brand intent and keywords. In this Pictory.ai review, it’s also important to note that the application provides its users with over 3 million royalty-free images.

The platform is being used by various people ranging from marketing agencies, YouTube creators, and content marketers to coaches or social media managers. As you can see, Pictory’s AI application has quite a variety of use cases that can be applied to pretty much anything. For example, if you’d like to upload YouTube videos but are afraid of doxing yourself, this platform is the perfect solution.

Moreover, Pictory offers several different ways to generate videos. The first method is script-to-video, which is recommended for step-by-step guides, coaching, listicles, and education videos. Another way to utilize the platform is with an article-to-video option, where you need to copy and paste a URL. Pictory AI then reviews it and creates a video that best fits blogs, press releases, and other articles.

Furthermore, the next method is for editing videos, which is great for adding subtitles, cutting portions of footage, creating highlights, and adding a logo, intro or outro. The last is visuals-to-video, which I believe doesn’t require a lot of explanation. That said, this option is recommended to be used as a slideshow.

Pictory.ai Review: PROS

Let's continue this Pictory.ai review by looking at the strongest points this platform has.

Wide Selection of Tools

The first pro in this Pictory.ai review is the wide array of features you can choose from. AI Video Editor is one of them. With this tool, you can create or edit footage in minutes using text, URLs or media and repurpose content into bite-sized files. The Video Editor has one particularly useful feature, which would be great for people who’d like to upload podcasts.

The tool I am referring to has the option to remove filler words or silence from your footage. As a result, your video will be much more professional and pleasant to watch and listen to. Using the editor is quite easy. First, you will need to import your footage into the platform, after which Pictory’s AI reviews it and lets you customize it with editing tools and transitions.

Moreover, this feature would let you streamline your workflow with cutting-edge technology. In today’s fast-paced world, Pictory proves to be a great lifeline, as it offers some time-saving tools, including automatic subtitles and AI voiceovers.

Naturally, in this Pictory.ai review, the AI video generator feature must be examined. This tool specifically utilizes natural language processing (NLP) algorithms to analyze and interpret user-provided text inputs.

In fact, NLP is a branch of artificial intelligence and linguistics dedicated to enabling computers to understand human-written statements or words^[2]. Consequently, after Pictory AI reviews your text, it can seamlessly translate it into footage, complete with visuals, voiceovers, and other elements.

In addition, by automating the whole process of video making, the application significantly enhances the workflow for content creators. All you need to do is input your text or URLs into the platform and wait until Pictory’s AI algorithms do the heavy lifting. Afterward, you can customize the footage by editing the elements in any way you like.

Pictory also offers a Voice Generator feature that allows you to create top-notch quality videos from scripts, complete with realistic AI-powered voices. This tool will also match the voice with suitable footage and music. However, it’s worth noting that this feature doesn’t technically belong to Pictory since they are integrated into the ElevenLabs application.

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Adapted for Businesses

It’s worth highlighting in this Pictory.ai review that the application is partnered with well-known and big enterprises, such as Google, Amazon, GettyImages, and OpenAI. This should help you get somewhat of a clearer picture regarding the quality of the platform services and capabilities.

Moreover, Pictory also provides an API, which can increase your product range without the need to build new solutions from scratch. Its seamless integration will let you improve and expand your offerings effortlessly, ensuring your business stays ahead of the trend.

Additionally, with Pictory’s API, you’re always on the cutting edge, especially since the developers frequently provide updates and personalized support tiers that ensure you can easily build and maintain video workflows within your existing apps. As a result, keep your content engaging and fresh.

Moreover, the platform also has specifically tailored video makers for the following industries:

• Corporate - create professional and impactful corporate videos;
• Business - designed to improve your brand and expand your reach;
• Product - create attractive product videos;
• Promo - create engaging professional promotional videos;
• Video Presentation - designed to create high-quality and engaging presentations.

Pictory.ai also has team plans where you can collaborate with up to 20 team members in a single workspace. With this subscription, you can forget about Google Drive links and manual emails as you can save all of your brand’s assets, whether they be logos, photography, videos or something else, in a single space.

That said, we will touch deeper on this topic when we reach the Pictory.ai pricing chapter.

The last thing to mention is that this application also has Brand Kits designed to streamline the process of creating consistently branded videos. This feature includes all the necessary elements such as logos, colors, captions, visuals, music, voiceovers - anything you might need to solidify your brand image.

It’s important to note that each of these components can be customized and tailored to fit your brand’s unique identity. The feature allows for easy updates and modifications, making it adaptable to the evolving needs of a company, team, or solo entrepreneur.

Broad Range of Use Cases

Going further into the Pictory.ai review, it’s time to look at the various use cases. If you are a marketing agency that is looking to enhance your workflow and make it more efficient this application can help you with that. With Pictory, you can use clients’ existing content and repurpose it into stunning short-from and long-form videos.

Furthermore, the previously mentioned Video Editor could also really come in handy if your client, for example, would like to start podcasting. Using Pictory would make the whole process much faster since you can utilize its filler word remover, add captions and branding in just a matter of minutes.

Course creators are another audience that could make use of Pictory AI review because the application offers ReelFast technology, which enables you to turn your material into stunning videos. You can also easily update your courses without any need to do reshoots, as you can edit them as often as you like by simply changing the text.

Moreover, Pictory’s AI is also capable of generating short teaser clips from your long-form video content that you can share on social media, which could increase your audience. If you also need help in writing a script or brainstorming ideas for your course, you can utilize Writesonic and Jasper, which are top-notch writing assistants that offer a large number of features you can use for your own benefit.

That said, the aforementioned use cases are only a few examples of what Pictory is capable of. Therefore, for the best experience, it would be smart to check out the application for yourself, especially if you are planning to upload videos or already are.

Intuitive and Beginner-Friendly Interface

It’s time to cover arguably one of the most important aspects of a high-quality AI application - the user interface. To start with, let me mention that Pictory provides several different ways to help you become more proficient in using its software. Tutorials are the first on the list, and you can find the main help center for everything you might need:

• Getting Started;
• Plans & Pricing;
• Script to Video;
• Article to Video;
• Edit Videos Using Text;
• Teams Workspace;
• Storyboard essentials.

These are just a few examples of the articles the platform offers in case you need help. Furthermore, you can also find case studies that will help you discover video marketing success stories, which you could apply to your own strategy to save time and money, build your application, and reach a wider audience.

That said, it’s safe to say that the interface of Pictory is beginner-friendly. You are not required to have any editing skills or experience in creating videos. That said, it might take an hour or two to get used to the whole layout of the application since there is a wide selection of tools, so a slightly less cluttered placement of features could be useful.

In addition, most of the heavy lifting is done by artificial intelligence, so you won’t need to worry about learning any particular new skills. For instance, as I previously mentioned, Pictory offers tools for highlighting text to generate a short teaser video. This same feature can also be utilized to tell the software which context is the most important and to try and upload pictures fitting that theme.

However, when I read some of the customer Pictory AI reviews, I noticed that quite a number of users expressed slight disappointment. The reason is that the platform is only available on desktop and laptop devices.

Lastly, even though the Pictory AI mobile version is not an option, which limits the audience that could access this application's services, the software expands its range in a different area. Specifically, Pictory supports multiple languages, including German, French, Portuguese, Italian, Spanish, Indonesian, and Dutch, among others.

Great Output Quality

When it comes to the overall quality of Pictory’s outputs, from my own experience, I can state that they are high-quality. The artificial intelligence manages to pick out great, bright, and accurate images from the broad range of royalty-free libraries.

That said, occasionally, the platform chooses irrelevant pictures to display on the video because it does not understand the context of the script. On the other hand, the highlighting feature, which has already been mentioned in this Pictory.ai review, proves to be useful when you need certain parts to be displayed correctly.

The voiceovers that this application uses from ElevenLabs also sound surprisingly realistic, seeing that not a lot of platforms can pull off a crispy clean voice that doesn’t sound robotic. You can also record your own audio and upload it to give it an even more human-like feeling when others will watch your video.

Moreover, Pictory.ai’s automatic captioning and subtitling features will greatly enhance the accessibility and SEO performance of your videos. By automating this process, the platform ensures that your content is accessible to a larger audience.

Lastly, Pictory’s integration with other platforms, such as ElevenLabs, significantly increases the overall quality of your videos. Additionally, you can utilize stock footage providers like Storyblocks, Pexels, and Getty Images, giving you access to a vast library of high-quality images.

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Pictory.ai Review: CONS

Having explored the platform’s advantages, it’s time to provide a balanced view to this Pictory.ai review by discussing its drawbacks. It's important to note that this drawback is not a game-changer but is still worth considering.

No Live Customer Support

As the sub-chapter title suggests, Pictory.ai's drawback is the absence of live customer support. The platform currently lacks agents who can provide users with immediate assistance 24/7. As mentioned above, this isn’t a “groundbreaking” issue to have.

However, while doing research for this platform, I saw several user Pictory.ai reviews that complained about the application not having live customer support. This especially becomes an issue when you consider that their services are adapted to be used by everyone and in any part of the world. Therefore, some users might need to wait a long time until they can contact support via email and receive a response.

Moreover, people are becoming more accustomed to having a live agent they can contact regarding their issues and automatically place platforms offering this service higher on the list than their competitors.

That said, apart from not having 24/7 customer support, the only other issue that Pictory.ai has, which I have already mentioned, is occasionally choosing irrelevant pictures to display on the videos because it does not understand the context of the script, but they do have a solution for this, to be more specific, the highlighting feature.

Pictory.ai Pricing

My guess is that the majority of you reading this are wondering about Pictory AI pricing and whether it provides its services for free. That said, when it comes to using the services for free, the only offer that the application has is a 14-day trial with which you can create 3 video projects, each of up to 5 minutes long.

Furthermore, you can see all of the available plans below:

• 14-day free trial;
• Starter - $25/month and $228/annual;
• Professional - $49/month and $468/annual;
• Teams - $119/month and $1188/annual.

If you’re wondering what the difference is between Pictory AI’s pricing, it’s quite simple, actually. For instance, a better plan will provide a higher number of videos you can generate per month, or it will also influence how long it can be.

Moreover, if you need, let’s say, the API access feature, a dedicated account manager, or a higher number of users who can use one account, you can only get these benefits if you purchase the Teams plan.

Additionally, with this subscription, you can create custom workspaces for better collaboration. The Teams plan will also help you prevent rough cuts from getting lost in the email shuffle. It also lets the company stay on-brand by creating templates specific to business needs, which you can then share across your organization.

That said, it’s important to note in this Pictory.ai review that the Starter subscription, as the name suggests, would mainly fit users who are just only starting out since it doesn’t give permission to use quite a number of different tools.

However, if you do require a better selection of various features but you are a solo person who doesn’t work in a team, the Professional plan could be just the right fit for you.

Lastly, if you are interested in purchasing one of the subscriptions but are not entirely sure if you want to commit financially, Pictory offers a 14-day money-back guarantee. Therefore, in addition to the free trial that you can already receive, you will also be able to test the platform for a full two weeks, completely risk-free.

If you do purchase a subscription but decide to get a refund, you will only need to write them an email, and you will receive your money back in full.

How to Use Pictory.ai?

If you found yourself liking this application after reading the Pictory.ai review, below you will find step-by-step instructions on how to sign up and generate your first video.

How to Sign Up on Pictory.ai?

Before we can proceed to generate any of the videos and see how the tools work, we will first need to sign up and create an account to use the application. That said, here are the steps:

Step 1: First, navigate to the Pictory.ai dashboard, where you should see 2 different yellow buttons, one of which will have “Get Started For Free!” written on it, while the other will have the words “Free Trial”. Proceed to click on one of them.

Step 2: Afterward, you should see a sign-up window, which will basically provide you with 2 options: either enter your first and last name, email address, and password or continue with Google. The latter is an easier option since no email verification is required, whereas the first method will ask you for this additional step.

After you complete the sign-up process, you will be asked to answer the question, “Why do you want to use Pictory?”. When you answer, you will be free to use the application however you like.

How to Generate a Video on Pictory.ai?

Naturally, after you sign up, you will want to test out the application and create your first video. Hence, here are a few steps you will need to complete if you’d like to generate your very first output:

Step 1: To begin, you will need to select one of the 4 options: script-to-video, article-to-video, edit video using text, or visual-to-video.

Step 2: For example, I chose the script-to-video option. Here you will need to enter the name of your video, write or paste your script, highlight any important parts to help AI will better visuals, and, depending on your needs, customize the scene settings.

Step 3: When you complete the second step and press the “Proceed” button, the application will start generating your video. After you receive your output, you will be able to proceed with customizing the visuals, audio, styles, or text to your liking.

Finally, after you finish all of your editing, you can either check the final result for the last review or you can start downloading your video.

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Conclusions

Pictory’s AI application is great for people who want to create videos or enhance their editing skills. The platform is a one-stop shop that provides various customization tools and features. As a result, Pictory.ai can output high-quality videos that are used by marketing agencies, YouTube creators, and coaches, among others.

As mentioned previously in this Pictory.ai review one of the ways how you can use this application is via script-to-video method. With this particular option, you can utilize platforms like Writesonic and Jasper to generate high-quality text. This would raise the overall quality of your videos since both of these applications are known to be some of the best writing assistants.

Lastly, the interface is beginner-friendly, as you don’t need to have any particular editing skills or previous experience to use Pictory.ai. On the other hand, the layout is pretty cluttered with tools. Therefore, it can take about an hour to get a good grasp on how to navigate within the platform smoothly.

The content published on this website is not aimed to give any kind of financial, investment, trading, or any other form of advice. BitDegree.org does not endorse or suggest you to buy or use any kind of AI tool. Before making financial investment decisions, do consult your financial advisor.

Scientific References

1. G. Martínez., L. Watson., P. Reviriego., et al.: 'Towards Understanding the Interplay of Generative Artificial Intelligence and the Internet';

2. D. Khurana., A. Koli., K. Khatter., et al.: 'Natural language processing: state of the art, current trends and challenges'.