Description
Requirements
Desire to use Email Marketing to promote your business
Description
Effective Email Marketing to get you more traffic, leads, sales and conversions so you can grow your business.
Email Marketing is about creating relationships with your audience.
With tons of companies pushing their products or services, it’s getting harder than ever to gain a new customer. Email marketing can help start, build, and grow those relationships.
It only takes one email to make a long term fan, client, or customer.
Email marketing is about building relationships, and sharing your knowledge. There’s a reason why companies love email marketing, and it’s simple - it works.
Email marketing is a great way to build your business without a budget.
By setting up the right series of emails, you can easily put your business on the map, find new customers and nurture existing ones.
This course will teach you the basics of email marketing and how to have a successful business using email. We’ll walk you through the entire process of building out and launching an email marketing campaign that drives revenue & sales for your business.
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WHAT YOU WILL ACCOMPLISH BY THE END OF THE COURSE
I built this course for people like you. People who are frustrated with their Email Marketing. They’re doing it themselves, and not seeing the results they want.
It's not easy to learn how to use Email Marketing properly.
It seems like nothing you’re sending is getting opened and the replies you do get are angry at best.
I've been there myself.
So let me help you get the business results you're looking for.
Email Marketing is one of the most powerful marketing tools you can use to grow your business. But learning how to use them effectively can be a challenge.
That's why we created this course.
With this course you’ll learn how to choose the right platform, craft the perfect emails, scale and automate your process and distribute your emails to the right audience with laser-like precision that gets opens, clicks, leads and sales.
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WHO THIS COURSE IS FOR
This course is for anyone who wants to set up Email Marketing for themselves or their clients. This course will teach you what aspects to focus on, how to write great copy, subject lines and improve open and click through rates.
After finishing the course, you'll be able to run highly successful campaigns for yourself, your clients and/or your business.
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HOW THE COURSE IS STRUCTURED
The course first gives you solid Email Marketing foundation. We’ll walk through the tech, the email substance and then some advanced automation options to help scale your Email Marketing efforts.
- Email Platform Basics
- Writing The Actual Emails You Should Be Sending
- Advanced Email Automation
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CLASS PROJECT
- Choose one of the email platforms discussed and set up an outbound or nurture email campaign.
- Define a business objective and use that to create emails that allow you to achieve that objective.
- Set up sequencing and automation so that emails automatically send out to certain audience segments.
- Check and report on your open rates, click through rates, and unsubscribes to monitor and improve performance over time.
- Goal: Set up your first ad campaign and execute and share the results. What was your Open Rate? What was your Click Through Rate?
- How did it compare with your existing email efforts?
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YOUR TEACHER - SCOTT D. CLARY
As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training thousands of individuals on both the hard and soft skills required to excel in their career.
On a professional level, I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career.
I'm fortunate to have over 100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others.
I'm the host of the Success Story Podcast (1m+ downloads), author of the ROI Overload Newsletter (with 30k subs and counting), founder of ROI Overload, a Sales & Marketing Community. (250k Followers) Newsletter, Publication & Startup Resource and a career Sales & Marketing exec.
I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclary
What Will You Learn?
- Learn various email platforms that you can use for sales and/or marketing email campaigns.
- Learn different types of marketing email campaigns and how to choose one that fits your business goals.
- Understand what your emails should content to optimize open rates and click through rates.
- Learn how to grow your email list and minimize unsubscribes so you maintain a healthy email list full of customers that want to buy your product or service.
- Learn how to set up sequencing and automation so you can send emails automatically to your customers based on certain actions they take, triggers or variables.
Requirements
- A desire to use Email Marketing for your business.
- A business objective & customer list that you can use to launch an email campaign.
Curriculum
Course consist of total 33min of content, in total.
Section 1: Introduction
Section 2: Email Marketing
About the Instructor
As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training individuals on both the hard and soft skills required to excel in their career. I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career. Over my career, both myself and some of the trainers you'll work with have trained thousands of students, both in professional and non-professional settings. I hope you can benefit from some of our collective experience and find these courses both interesting & useful.
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