What is Astroturfing?
Let's find out Astroturfing meaning, definition in crypto, what is Astroturfing, and all other detailed facts.
Astroturfing is a phrase that refers to a method of engaging in marketing and PR messages that mask their true motives in a grassroots community, with the purpose of gaining trust and authenticity.
In the modern-day, astroturfing is performed by using the internet, religious groups, various companies, and public interest groups that flood your inbox with a big amount of e-mails that could come from a single source utilizing several identities.
This strategy has been used for a long time by private firms and political organizations. This involves, for example, pharmacies that might sponsor patient support groups as a way of showcasing their products.
Another example would be when the Lobbyist firm Bonner & Associates was caught pretending to the NAACP to sabotage American Clean Energy and Security Act. The company fabricated the letters to Tom Perriello saying to vote against the bill for economic reasons.
Astroturfing can be used by any organization to create a false identity without any additional barriers. All the content can be published, depending on what the organization determines. Besides, the method gained popularity with the explosion of the internet.
A “persona management” software is able to implement fake online identities with their own IP address and online history. Telegram and Discord have been using astroturfing as a way to generate interest in ICOs. Several marketing firms might be focused on launching astroturfing operations tailored for the crypto industry, according to speculations.
To manage the usage of astroturfing, social media users, influencers, and bloggers are obligated to emphasize their sponsored content with an #ad tag in a lot of countries.
To be aware of the astroturfing activities, there are several tools you can use to uncover the authenticity of profiles on social media. Additionally, you can always be aware of the quick growth in Discord and Telegram community membership.