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Broccoli Boom: Former Binance CEO CZ’s Dog Sparks Meme Coin Frenzy

Key Takeaways

  • ​CZ’s dog name reveal led to a rush of Broccoli-themed meme coins on BNB Chain;
  • One BROCCOLI token hit a $400 million market cap before settling at $74 million;
  • CZ clarified he is not involved in any meme coins despite the speculation.
Broccoli Boom: Former Binance CEO CZ’s Dog Sparks Meme Coin Frenzy

Changpeng Zhao, better known as CZ, caused a stir in the crypto community by revealing his dog’s name.

The former Binance $5.82B CEO mentioned that he has a pet dog on X, which interested traders looking to cash in on meme coins.

Traders started guessing the dog’s name, with various tokens—like PERRY, CLEO, and BROWNIE—appearing on BNB BNB $663.74 Chain and reaching multi-million-dollar valuations before the big reveal.

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On February 13, CZ shared that his dog's name is Broccoli and explained:

I wanted a name that starts with ‘B’ and has some green in it, so I named him Broccoli.

He also joked that it had a "blocky sound" and sounded like “blockiichain”, tying it back to crypto.

CZ's announcement led to the launch of Broccoli-themed tokens. Many of these were created using Four.meme, a meme coin launchpad on BNB Chain similar to Solana’s SOL $194.34 Pump.fun.

One version of the BROCCOLI token briefly hit a $400 million market cap before dropping to around $74 million. In the first two hours, it generated over $220 million in trading volume, with at least 11 wallets making over $1 million in profit.

Despite the frenzy, CZ made it clear that he is not backing any of these tokens:

I am NOT issuing a meme coin. I am just posting a photo of my dog and his name, as some of your requested.

Meanwhile, Binance co-founder Yi He explained the factors influencing how the crypto exchange selects tokens. What did she say? Read the full story.

Aaron S. Editor-In-Chief
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.
Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.

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