Broccoli Boom: Former Binance CEO CZ’s Dog Sparks Meme Coin Frenzy

The former Binance $7.75B CEO mentioned that he has a pet dog on X, which interested traders looking to cash in on meme coins.

Traders started guessing the dog’s name, with various tokens—like PERRY, CLEO, and BROWNIE—appearing on BNB BNB $631.53 Chain and reaching multi-million-dollar valuations before the big reveal.

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On February 13, CZ shared that his dog's name is Broccoli and explained:

I wanted a name that starts with ‘B’ and has some green in it, so I named him Broccoli.

He also joked that it had a "blocky sound" and sounded like “blockiichain”, tying it back to crypto.

CZ's announcement led to the launch of Broccoli-themed tokens. Many of these were created using Four.meme, a meme coin launchpad on BNB Chain similar to Solana’s SOL $124.15 Pump.fun.

One version of the BROCCOLI token briefly hit a $400 million market cap before dropping to around $74 million. In the first two hours, it generated over $220 million in trading volume, with at least 11 wallets making over $1 million in profit.

Despite the frenzy, CZ made it clear that he is not backing any of these tokens:

I am NOT issuing a meme coin. I am just posting a photo of my dog and his name, as some of your requested.

Meanwhile, Binance co-founder Yi He explained the factors influencing how the crypto exchange selects tokens. What did she say? Read the full story.