One of the largest cryptocurrency exchanges will be finally making its way into the United States market after committing large amounts of resources into advertising.
With multiple crypto giants like Binance and FTX making progress in their global ventures, Crypto.com has been struggling to keep up with the two. However, the exchange platform has finally managed to make its presence in the United States.
Based on the official report, Crypto.com will initially begin to offer its services within the country to select institutional investors before making it available to the public. With that being said, customers can join the waitlist who will be given access in the near future.
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Likewise, the exchange will offer VIP users exclusive rewards, insights, and events to celebrate the official launch in the United States.
Despite spending numerous amounts of money for advertisements in the United States, Crypto.com was not available in pretty much any state except the American Samoa, Northern Mariana Islands, Puerto Rico, and the Virgin Islands.
Luckily enough, with Biden’s Executive Order on crypto passing almost a week ago, the exchange is finally able to tap into the US market. The CEO of Crypto.com Kris Marszalek spoke on the company’s launch in the United States:
"We are excited to be expanding our offering for professional traders to the U.S. Crypto.com Exchange will support U.S. institutional investors through this initial launch phase. We are looking forward to rolling it out to everyone as soon as possible."
While there have been several pricey decisions initiated by Crypto.com, like the acquisition of the Staples Center naming rights and the purchase of ad space at the Super Bowl 2022, the exchange might finally be making its efforts worthwhile.
