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Crypto Meets Golf: Crypto.com Stakes $10 Million on Golf’s Biggest Duel

Key Takeaways

  • Crypto.com sponsors a $10 million golf tournament, offering the prize in Cronos tokens, merging sports and cryptocurrency;
  • PGA and LIV Golf stars face off in a Ryder Cup-style showdown at Shadow Creek, Las Vegas, on December 17;
  • The event, aired on TNT, showcases Crypto.com's push for innovation with the first-ever crypto-based golf prize.
Crypto Meets Golf: Crypto.com Stakes $10 Million on Golf’s Biggest Duel

A major milestone in sport and cryptocurrency is set as Crypto.com $14.86B steps in as the title sponsor for a golf tournament.

This December, golf players will compete for a $10 million prize pool awarded in the platform’s native Cronos CRO $0.1609 token.

The highly anticipated Crypto.com Showdown will take place at Shadow Creek Golf Course in Las Vegas, Nevada. Representing the PGA Tour, Rory McIlroy and Scottie Scheffler will square off against Bryson DeChambeau and Brooks Koepka of LIV Golf.

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This 18-hole contest will feature a format reminiscent of the "Ryder Cup-style event", including match-play rounds with variations like four-ball, singles, and alternate shot.

DeChambeau, speaking on behalf of LIV Golf, described the event as an innovation to maximize fan engagement. He stated:

The Showdown has been about innovation from the beginning and our commitment to delivering the best entertainment possible for the fans by uniting our sport <...> It is beyond exciting to have Crypto.com now on board to provide a true first with a crypto currency based prize purse.

Scheduled for December 17, the Turner Network Television (TNT) network will broadcast the competition.

Crypto.com’s chief marketing officer, Steven Kalifowitz, emphasized the company’s focus on achieving “firsts” in various industries. This collaboration highlights their commitment to integrating cryptocurrency into mainstream activities.

As sports and crypto continue to intertwine, the opportunities—and risks—of these collaborations grow more evident. Just recently, Shaquille O’Neal settled an $11 million NFT lawsuit, raising questions about the price of celebrity endorsements. What happened behind the scenes? Read the full story.

Aaron S. Editor-In-Chief
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.
Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.

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