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Donald Trump’s Media Empire Charts Course for Crypto Domination with 'TruthFi'

Key Takeaways

  • TMTG’s "TruthFi" trademark hints at plans for digital wallets, crypto payments, and financial research tools;
  • The filing suggests TMTG aims to expand into the cryptocurrency sector while its primary focus remains Truth Social;
  • Trademark approval may take 12-18 months, leaving TMTG’s crypto ambitions in the early stages of development.
Donald Trump’s Media Empire Charts Course for Crypto Domination with 'TruthFi'

Trump Media and Technology Group (TMTG), the social media enterprise associated with Donald Trump, has signaled interest in entering the cryptocurrency sector through a recent trademark application for "TruthFi".

The trademark, filed on November 18 with the United States Patent and Trademark Office (USPTO), outlines a range of possible offerings. These include software designed for managing digital wallets and facilitating payments in both cryptocurrencies and fiat.

Additional details from the application highlight financial research tools, such as market data and analytics, along with custody services aimed at safeguarding financial assets for clients.

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Trademark attorney Josh Gerben, from Gerben Intellectual Property, shared insights about the filing in a November 21 post on X. Gerben speculated that the action indicates TMTG's plans to establish a cryptocurrency platform offering diverse financial services.

Despite these ambitious hints, the extent of TMTG's progress in the cryptocurrency domain remains unclear. Currently, the company focuses on managing Truth Social, a social media platform that has been its primary venture.

The timeline for trademark approval, as noted on the USPTO's website, involves an examination process for applications submitted earlier this year. This procedure typically takes between 12 and 18 months to complete, with potential delays due to its complexity.

While TruthFi showcases the growing intersection of technology and finance, not all digital innovations are without controversy. The creator of the famous "Just a Chill Guy" meme decided to take a stand against unauthorized uses tied to memecoins. What’s fueling this legal showdown? Read the full story.

Aaron S. Editor-In-Chief
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.
Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.

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