STEPN GO and Adidas have launched their first co-branded physical product: limited-edition Ultraboost 5 running shoes.
Previous collaborations between the two included Genesis non-fungible token (NFT) sneakers in the original STEPN app and STEPN GO. This time, the partnership extends to the real world, offering fans a chance to own and wear these exclusive shoes.
The sneakers will be available through four raffles from December 13 to 17. One raffle is reserved for Genesis NFT holders, another is allocated for whitelist winners from an X contest, while the remaining two are exclusively open to ALTS by Adidas NFT holders and members of the STEPN and STEPN GO communities.
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This exclusive drop contains 1,200 pairs of sneakers and combines STEPN GO's move-and-earn Web3 platform with Adidas' iconic footwear design.
Winners will receive shoe tickets, specifying size and version, which can be traded on secondary markets until January 6. Redemption for the physical shoes runs from January 6 to January 22, with each pair randomly chosen from four unique designs.
The Solana
STEPN is a fitness app that incentivizes walking, jogging, or running by offering cryptocurrency rewards to users who purchase an NFT sneaker. With this latest launch, STEPN is broadening its scope to include real-world, tangible benefits.
While Adidas' NFT game is thriving, its rival, Nike, has gone in the opposite direction. The Nike-owned NFT creators, RTFKT, have announced plans to shut down by January 2025. Why? Read the full story.
