A new poster for Marvel’s upcoming Fantastic Four movie has caught the attention of fans, but not for the reasons the studio might have hoped.
Some social media users claim the poster shows signs of being generated by artificial intelligence (AI), which points to unusual details in the artwork.
The promotional piece features a crowd in a retro-futuristic style, but viewers notice odd-looking hands and missing fingers among the figures. Despite the growing discussion online, the studio has denied these claims, according to The Hollywood Reporter's report.
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The controversy highlights concern about AI-generated content in entertainment. Since AI tools became more advanced, Hollywood has been debating their role in creative work. While these tools can replicate many artistic styles, they often struggle with details like hands.
Beyond questioning the poster itself, some fans are frustrated by the idea that AI might be replacing human artists. Many believe that major studios, especially those with large budgets, should invest in traditional creative talent rather than rely on automated tools.
Others have argued that using AI for something as important as a promotional image reduces the work of skilled designers.
Ted Gioia, a music and culture writer, shared a post on X, saying, “Using AI to make the poster? Hollywood really has gone to war with creatives”.
Meanwhile, the movie The Brutalist recently sparked discussion after it was revealed that AI tools were used in post-production. What did the production team say? Read the full story.
