Despite delays, the team behind the crowdfunding campaign to feature the Solana-based memecoin Dogwifhat (WIF) on the Las Vegas Sphere remains optimistic.
The campaign, which amassed over $700,000 in March, is progressing, with one of the organizers, Mihir, stating he is "90% confident" it will be successful.
The Sphere's management has introduced new terms and policies specifically for crypto promotions, and Mihir mentioned that discussions are ongoing to meet these criteria.
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While there is a slight risk the campaign could fail if the WIF community or associated companies do not agree to the Sphere's terms, Mihir noted that no such disagreements have emerged so far. However, if the campaign does fail, he assured that all donations will be refunded.
Addressing rumors about potential copyright issues with the Dogwifhat mascot image, Mihir clarified that they are working with the dog's owners, who support the project.
Dogwifhat is currently ranked as the 53rd largest cryptocurrency and 4th largest memecoin, with a market capitalization of over $1.7 billion. At the time of writing, WIF is trading at $1.78, 62.8% lower than its all-time high of $4.83 reached on March 31.
If successful, the advertising campaign would mark a significant achievement for Dogwifhat and could pave the way for broader crypto acceptance in mainstream advertising.
In other news, in April, WIF was listed on the OKX crypto exchange.
