Speaking at Token2049 in Singapore, rapper Iggy Azalea shared her thoughts on how celebrities can thrive in Web3 through meme branding.
"If you're going to be a first mover in memecoins, it would be smart to have a different angle from a tokenized version of a meme," she said during her panel.
Azalea entered the memecoin sphere only this year, but she has already made waves—her memecoin, Mother Iggy (MOTHER), skyrocketed to a market capitalization of $194 million in its first week.
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The rapper emphasized the growing importance of integration with real-world applications, especially as crypto gains acceptance as a payment method. She pointed out that adding useful benefits not only helps attract new users but also changes the model from competition to mutual empowerment.
Azalea also touched on how digital assets contribute to building a brand persona:
What you hold in your wallet becomes a brand persona, and brand association plays a lot like it does in the entertainment industry.
Without a clear brand identity, she noted, consumers struggle to form a connection. She argued that memecoins must focus on building this aspect.
She further emphasized that tokens associated with celebrities won't succeed if they are only centered around the individual. Instead, they need to adopt a retail approach where the brand stands on its own rather than being limited to the celebrity's identity.
After this session, the audience was left with a call to action: the memecoin space must innovate and integrate to provide real value to its community.
In other news, Pump.fun, a memecoin platform on Solana, has regained its lead over Tron's Sun Pump in daily token creation earlier this month.
