Logan Paul, a social media figure, finds himself at the center of a controversy, accused of promoting cryptocurrencies without revealing his financial ties.
A BBC report has brought to light claims that Paul may have profited from such undisclosed endorsements.
At the heart of the allegations are Paul’s affiliations with digital tokens like Dink Doink, Elongate, and the ill-fated non-fungible token (NFT) initiative, CryptoZoo. The investigation suggests that Paul’s activities raised ethical questions regarding his promotion of high-risk investments to a young audience.
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The report claims to have exposed a connection between Paul and an anonymous cryptocurrency wallet. It is alleged that this wallet engaged in a pattern of buying tokens just before Paul endorsed them to his YouTube followers and selling them at a profit after their value surged post-endorsement.
One specific instance cited involves Elongate, a memecoin Paul promoted in 2021. The anonymous wallet bought $160,000 worth of Elongate tokens shortly before Paul’s endorsement, later netting a profit of $120,000 by offloading the holdings after the value spiked.
BBC's efforts to get Paul’s response to the accusations reportedly took an unusual turn. When the reporting team visited Paul’s gym in Puerto Rico, which he co-owns with his brother, they encountered something unexpected. A lookalike appeared in Paul’s place, accompanied by individuals holding banners and chanting accusations against the news outlet. The reporter said:
We had flown all that way just to be trolled.
Just as Paul’s crypto dealings stir debate, a Gen Z kid's rug-pull livestream sets off a $35 million boom in QUANT tokens. What happened? Read the full story.
