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NFT Meets McCafé: Doodles Collab Brings Digital Magic to Coffee Lovers

Key Takeaways

  • McDonald’s is launching limited-edition McCafé cups with Doodles-inspired art and digital rewards starting November 18;
  • The “GM Spread Joy” campaign includes app-exclusive experiences and social media challenges to engage audiences;
  • Doodles continues its evolution from NFTs to entertainment, recently releasing its first animated film.
NFT Meets McCafé: Doodles Collab Brings Digital Magic to Coffee Lovers

McDonald’s has ventured into new territory by teaming up with Doodles, a creative franchise that originally emerged as a non-fungible token (NFT) project.

Together, they are launching a campaign titled “GM Spread Joy”, featuring limited-edition McCafé cups adorned with Doodles-inspired designs. This collaboration, officially announced by both brands on X, will begin on November 18.

The promotional effort doesn’t stop with the cups. Through the McDonald’s app, customers will gain access to unique digital experiences, including animated content and collectible digital wearables. The app will also offer an interactive “pack ripping experience”, reminiscent of unboxing collectible trading cards. To further amplify excitement, the campaign will utilize TikTok and Instagram challenges under the hashtag #GMSpreadJoy.

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In a public statement, Tariq Hassan, McDonald’s chief marketing officer, explained the brand’s choice to partner with Doodles:

Beyond the web3 scope, we chose Doodles because they are an agent of change in the cultural landscape, and they span beyond digital assets — an entertainment brand in itself with a fearless community we cannot wait to interact with and more importantly, bring to more people across the US.

McDonald’s has already teased its audience with a mysterious animation shared on its X account on November 12. The cryptic post, linked to the Doodles project, sparked a surge in NFT sales for Doodles. Doodles later confirmed the collaboration by sharing a McDonald’s post, declaring that their community was on the brink of significant expansion.

This partnership aligns with a period of innovation for Doodles, which has expanded its presence in the entertainment sector. On September 13, Doodles released its first animated film, Dullsville and the Doodleverse. The addition of Pharrell Williams as chief brand officer marked a pivotal moment, as his music and the voices of artists like Lil Wayne and Coi Leray were featured in the brand's latest animated venture.

In other news, Caitlyn Jenner faces a lawsuit from investors over the sudden collapse of her celebrity-backed cryptocurrency. What went wrong with the JENNER token? Read the full story.

Aaron S. Editor-In-Chief
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.
Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.

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