It appears that Super Bowl has closed the doors for crypto-related advertisements.
Super Bowl LVII, the annual final playoff game of the National Football League and one of the biggest events in the American sports industry, will reportedly not broadcast any crypto-related advertisements.
According to the news report shared by Associated Press on February 6th, Super Bowl had four potential deals with crypto-related firms, whose 30-second commercials cost between $6 to $7 million.
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Executive vice president of advertising sales for Fox Sports, Mark Evans, highlighted that several potential deals fell through in November after cryptocurrency exchange FTX and 130-related firms filed for bankruptcy. Therefore, “there’s zero representation in <crypto> category on the day at all.”
Mark Evans claimed that before FTX’s collapse, two crypto advertisers had their ads “booked and done,” while two others were “on the one-yard line.”
It is worth noting that 2022 was a big year for crypto advertising during the Super Bowl, with some viewers calling it the “Crypto Bowl.” Last year, viewers saw ads from FTX, Crypto.com, Coinbase, and eToro.
Super Bowl LVI crypto commercials included several well-known faces. For example, FTX commercial featured comedian Larry David, encouraging users to not “miss out” on crypto. On top of that, the FTX advertisement also included a Japanese tennis superstar Naomi Osaka.
On the other hand, last year's Crypto.com commercial included Golden Globe winner, actor Matt Damon.
However, the timing for celebrities to appear in crypto-related advertisements was not the best. Larry David and Naomi Osaka were named in the class-action lawsuit, which alleged that David and Osaka failed to perform due diligence before advertising the crypto exchange.
While Matt Damon was not included in any lawsuit concerning his appearance in a Crypto.com advertisement, the actor received a handful of criticism from the public.
It is worth noting that crypto-related ads may not appear during the Super Bowl, but viewers will definitely see NFT-related ads. Gaming startup Limit Break revealed that it will air an interactive advertisement, which will include a dragon-themed non-fungible tokens giveaway.
