🚀 Create your own Missions, build Guilds & turn users into real lifelong fans! ACT NOW!

South Korea’s Jeju Island Taps NFTs to Attract Tourism Among Gen Z

Key Takeaways

  • Jeju Island plans to launch NFT-linked tourist cards in 2025, which offer travel perks to attract millennials and Gen Z;
  • The initiative builds on Jeju’s use of blockchain tech, like its COVID-19 tracing app, to modernize tourism;
  • Rising interest in digital assets in South Korea aligns with Jeju's strategy to boost tourism through NFTs.
South Korea’s Jeju Island Taps NFTs to Attract Tourism Among Gen Z

Jeju Island, South Korea's largest island, is planning to launch digital tourist cards linked to non-fungible tokens (NFTs).

According to the Maeil Business Newspaper's post on January 5, this initiative is set for the latter half of 2025 and aims to appeal to younger travelers, particularly millennials and Gen Z.

The cards will offer practical benefits such as travel subsidies and discounts at local attractions, with hopes of increasing repeat visits from these age groups.

What is Ripple? Beginner-Friendly XRP Explainer (Animated)

Did you know?

Want to get smarter & wealthier with crypto?

Subscribe - We publish new crypto explainer videos every week!

Jeju’s appeal lies in its hiking trails and luxury resorts, which make it a top destination for both domestic and international visitors.

Additionally, the island has a history of embracing innovative technology. As South Korea’s first self-governing province, it previously implemented a blockchain-based contact tracing app during the COVID-19 pandemic.

Meanwhile, interest in digital assets has been growing in South Korea. In November 2024, the number of crypto users in the country rose by 610,000, reaching a total of 15.6 million—roughly 30% of the population.

Jeju officials met in March 2024 to discuss how blockchain and NFTs could benefit tourism and other sectors, such as fishing and dining.

The upcoming NFT-linked tourist cards are a result of these discussions, with a trial phase planned before the full rollout.

Meanwhile, Florida's cruise line Virgin Voyages will debut its "Annual Pass" in September 2025. What's special about this pass? Read the full story.

Aaron S. Editor-In-Chief
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.
Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.

Loading...
binance
×
Verified

$600 WELCOME BONUS

Earn Huge Exclusive Binance Learners Rewards
5.0 Rating