Jeju Island, South Korea's largest island, is planning to launch digital tourist cards linked to non-fungible tokens (NFTs).
According to the Maeil Business Newspaper's post on January 5, this initiative is set for the latter half of 2025 and aims to appeal to younger travelers, particularly millennials and Gen Z.
The cards will offer practical benefits such as travel subsidies and discounts at local attractions, with hopes of increasing repeat visits from these age groups.
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Jeju’s appeal lies in its hiking trails and luxury resorts, which make it a top destination for both domestic and international visitors.
Additionally, the island has a history of embracing innovative technology. As South Korea’s first self-governing province, it previously implemented a blockchain-based contact tracing app during the COVID-19 pandemic.
Meanwhile, interest in digital assets has been growing in South Korea. In November 2024, the number of crypto users in the country rose by 610,000, reaching a total of 15.6 million—roughly 30% of the population.
Jeju officials met in March 2024 to discuss how blockchain and NFTs could benefit tourism and other sectors, such as fishing and dining.
The upcoming NFT-linked tourist cards are a result of these discussions, with a trial phase planned before the full rollout.
Meanwhile, Florida's cruise line Virgin Voyages will debut its "Annual Pass" in September 2025. What's special about this pass? Read the full story.