Spindl Joins Coinbase: A New Era for Onchain Advertising

The goal is to help projects built on Base, Coinbase’s Ethereum ETH $2,035.10 -based Layer-2 network, gain more visibility and attract users.

The company said in its January 31 announcement, “Coinbase has acquired Spindl, an on-chain ads and attribution platform (re)building the ad tech stack on-chain, to improve the on-chain discovery problem for on-chain builders”.

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Jesse Pollak, the creator of Base, shared a video on X, highlighting Spindl’s founder, Antonio García Martínez.

Pollak noted that García Martínez played a key role in developing Facebook’s original advertising system, which helped small businesses and other users grow online. He stated that Spindl is bringing similar capabilities to blockchain-based projects:

Now they’re coming to do it again on-chain, and they’ve built it from the ground up in smart contracts all on-chain, and they’re helping builders right now go viral.

He explained that Spindl provides Web3 developers with “the resources they need” to reach the right audience.

Shan Aggarwal, Coinbase’s head of business development, posted on X, saying the acquisition would “help builders go viral and find their power users”. He added that Spindl has created “the first truly robust on-chain advertising protocol” that benefits both developers and users by making discovery easier.

Meanwhile, Coinbase recently informed its users that it had received a legal request from the Commodity Futures Trading Commission (CFTC). What did the subpoena say? Read the full story.