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WLFI’s $550 Million Surge Hands Donald Trump a $390 Million Payday

Key Takeaways

  • President ​Trump and his business partners earned $390 million from WLFI, primarily for promotion, not management;
  • WLFI token sales struggled at first but later surged, reaching $550 million in total revenue;
  • President Trump’s group receives 75% of net revenue after expenses, with $30 million set aside for costs.

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WLFI’s $550 Million Surge Hands Donald Trump a $390 Million Payday

US President Donald Trump and his business partners at DT Marks DEFI LLC have earned about $390 million from their involvement in the Ethereum ETH $1,899.49 -based project, World Liberty Financial (WLFI).

Initially, the project struggled to attract buyers. When WLFI launched token sales in October 2024, only $15 million worth of WLFI tokens had been sold—far short of its $300 million goal. However, interest grew over time, which allowed the project to surpass half a billion in sales.

The company completed its second round of token sales on March 17, which brought total revenue from WLFI, its governance token, to $550 million.

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According to the project's financial documents, President Trump and his partners receive 75% of net revenue after expenses, which includes earnings from token sales.

Out of the total raised, $30 million has been set aside for operational costs and other obligations. The remaining amount is then divided, with President Trump’s group receiving the majority share. The project’s documents specify that his compensation is for occasional promotions and the use of his name and image.

It is unclear who else benefits from these payments. The Securities and Exchange Commission (SEC) filings show that DT Marks DEFI LLC, the entity tied to President Trump in this agreement, operates from the same address as his company’s offices in Florida.

Meanwhile, buyers of President Trump's official merchandise or digital collectibles can claim the Official Trump (TRUMP) token giveaway. What did the team behind the project say about it? Read the full story.

Aaron S. Editor-In-Chief
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.
Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.

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